YouTube SEO

Here are my notes on how to optimize YouTube for search, aka Search Engine Optimization, or SEO.

  1. Have a clear single keyword in mind
    1. Multiple keywords dilute the search value
  2. Put that keyword early in the title
  3. Include your keyword early in your description. You should have at least 50 words in the description
  4. Add a Transcript to your video
  5. Ask people to Like or Share your video
    1. Friends and family ok too
  6. Include keywords in your video file name, title cards, descriptions, end screens, transcript/script, and overlays
  7. Tag your video with popular keywords
  8. Categorize your video
  9. Upload Subtitles and Closed Caption files from an SRT file
  10. Make sure there is a Call To Action (CTA) in the video AND the description (ie Subscribe now, Call us today, comment below)
  11. Add Cards and End Screens to increase your channels ownership (AKA “Subscribe Now”)
  12. Add HashTags
  13. Add a playlist on related topics for social sharing
  14. Review analytics and understand which lengths that work from your audience
  15. optional: Leave a pinned comment on your own video
  16. Curate and respond to your comments promptly. If you engage with them, they’ll engage with you

Sources:

HubSpot: https://blog.hubspot.com/marketing/youtube-seo
HubSpot 2: https://blog.hootsuite.com/youtube-seo/
TubeBuddy: https://www.tubebuddy.com/

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