About DigiRoth
DigiRoth is a full-service marketing agency by Bill Roth in San José California. DigiRoth provides digital communications services like digital advertising strategy and implementation, search engine optimization, and programming services. Our clients’ industries range from High-Tech, Satellite Communications, National Security Technology, and Mechanical Design. For more information, Contact Us.
Recent Blog Posts
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Link Tagging in Google Analytics
How to Do Link Tagging in Google Analytics & Best Practices for Campaign, Source, and Medium Naming Just as important as SEO, Tracking marketing efforts accurately is crucial for understanding performance and optimizing strategies. Google Analytics (GA) provides a simple yet powerful way to track links through UTM (Urchin Tracking Module1) parameters. By using link…
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Podcast Client Market Share 2024
The website DemandSage has a great article on Podcast clients and their relative market shares here: https://www.demandsage.com/podcast-statistics/. You can file it under “Podcast Client Market Share 2024”. One of the issues I deal with is how to get the podcast syndicated widely enough. It’s not clear where to submit your podcast. Its an issue I…
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Performance Max Ad Specs
The new Performance Max ad type can be very confusing. But from what I have been able to gather, it gives you full access to the entire range of inventory Google has, across search, display, discover, mobile, etc. But setting up the ads can be tricky. Ad Text Here is a table of the types…
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SEO Checklist
Bill’s SEO Checklist Why Use An SEO Checklist? Using an SEO checklist is paramount for maximizing online visibility and ensuring a robust digital presence. This structured guide serves as a comprehensive roadmap, systematically addressing critical elements that influence search engine rankings. By adhering to an SEO checklist, businesses can meticulously optimize website content, meta tags,…
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YouTube SEO
Here are my notes on how to optimize YouTube for search, aka Search Engine Optimization, or SEO. Sources: HubSpot: https://blog.hubspot.com/marketing/youtube-seoHubSpot 2: https://blog.hootsuite.com/youtube-seo/TubeBuddy: https://www.tubebuddy.com/ Like this article?