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A colleague of mine gave me an interesting idea. I do search engine optimization as one of the services that I provide my clients, and after getting the same two or three questions within a week, I decided to build a dedicated website string search tool. One of the most important questions that an SEO … Continue reading WebsiteStringSearch.com: A website string search tool.
I’m cheap. And I use HubSpot. Those two occasionally conflict what I do to get around that is I use some of the developer features to create HubSpot utilities to do some simple data cleanup. Any sufficiently complex CRM will need this from time to time. I use mine for business and for politics. I … Continue reading Coding HubSpot Utilities with Python
Google Ads and how you manage it, including what it requires. Based on my research, here are the Top Google Digital Ad Sizes in 2026 Sources: Have questions? Contact me.
How to Do Link Tagging in Google Analytics & Best Practices for Campaign, Source, and Medium Naming Just as important as SEO, Tracking marketing efforts accurately is crucial for understanding performance and optimizing strategies. Google Analytics (GA) provides a simple yet powerful way to track links through UTM (Urchin Tracking Module1) parameters. By using link … Continue reading Link Tagging in Google Analytics
The website DemandSage has a great article on Podcast clients and their relative market shares here: https://www.demandsage.com/podcast-statistics/. You can file it under “Podcast Client Market Share 2024”. One of the issues I deal with is how to get the podcast syndicated widely enough. It’s not clear where to submit your podcast. Its an issue I … Continue reading Podcast Client Market Share 2024
The new Performance Max ad type can be very confusing. But from what I have been able to gather, it gives you full access to the entire range of inventory Google has, across search, display, discover, mobile, etc. But setting up the ads can be tricky. Ad Text Here is a table of the types … Continue reading Performance Max Ad Specs
Here are my notes on how to optimize YouTube for search, aka Search Engine Optimization, or SEO. Sources: HubSpot: https://blog.hubspot.com/marketing/youtube-seoHubSpot 2: https://blog.hootsuite.com/youtube-seo/TubeBuddy: https://www.tubebuddy.com/ Like this article?