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How to Do Link Tagging in Google Analytics & Best Practices for Campaign, Source, and Medium Naming Just as important as SEO, Tracking marketing efforts accurately is crucial for understanding performance and optimizing strategies. Google Analytics (GA) provides a simple yet powerful way to track links through UTM (Urchin Tracking Module1) parameters. By using link … Continue reading Link Tagging in Google Analytics
The website DemandSage has a great article on Podcast clients and their relative market shares here: https://www.demandsage.com/podcast-statistics/. You can file it under “Podcast Client Market Share 2024”. One of the issues I deal with is how to get the podcast syndicated widely enough. It’s not clear where to submit your podcast. Its an issue I … Continue reading Podcast Client Market Share 2024
The new Performance Max ad type can be very confusing. But from what I have been able to gather, it gives you full access to the entire range of inventory Google has, across search, display, discover, mobile, etc. But setting up the ads can be tricky. Ad Text Here is a table of the types … Continue reading Performance Max Ad Specs
Bill’s SEO Checklist Why Use An SEO Checklist? Using an SEO checklist is paramount for maximizing online visibility and ensuring a robust digital presence. This structured guide serves as a comprehensive roadmap, systematically addressing critical elements that influence search engine rankings. By adhering to an SEO checklist, businesses can meticulously optimize website content, meta tags, … Continue reading SEO Checklist
Here are my notes on how to optimize YouTube for search, aka Search Engine Optimization, or SEO. Sources: HubSpot: https://blog.hubspot.com/marketing/youtube-seoHubSpot 2: https://blog.hootsuite.com/youtube-seo/TubeBuddy: https://www.tubebuddy.com/ Like this article?