The website DemandSage has a great article on Podcast clients and their relative market shares here: https://www.demandsage.com/podcast-statistics/. You can file it under “Podcast Client Market Share 2024”.
One of the issues I deal with is how to get the podcast syndicated widely enough. It’s not clear where to submit your podcast. Its an issue I used to deal with at VMware, before the Broadcom acquisition. I deal with it now at QuSecure, a post-quantum cryptography company I advise. We have a postcast called “Last Week in Quantum”, where we review 3 news articles that came out in the last week, and discuss their import. See below:
Last Week in Quantum
Reality of AI Agents and when Store Now Decrypt Later Comes into Play – Last Week in Quantum
- Reality of AI Agents and when Store Now Decrypt Later Comes into Play
- Best Performing Qubits on Record | Google says its quantum computer reduces errors | September 2024
- Emerging Importance of Hybrid Computing, PQC Migration, Why Fed Gov's Push to Move to Post Quantum
- 2024 NIST PQC Standardization, What to do next? Critical Infrastructure needs to be Quantum-Safe
- POV: The Quantum Threat to Blockchain – Ensuring Your Digital Assets
Podcast Client Market Share 2024
Building a podcast can be tedious work. The recording, the editing, etc. Distributing your podcast to the appropriate players is also difficult. Check out this article on the place you should submit your podcast. It’s a bit dated, and there has been some consolidation, but the work is the same order of magnitude.
So how to optimize where to spend your time getting your podcast syndicated to all the relevant clients? The DemandSage article makes it clear with their data on Podcast Client Market Share 2024.
| Podcast Client | Market Share |
|---|---|
| Apple | 27.3% |
| iHeartRadio | 6.3% |
| 3.6% | |
| Chrome | 2.8% |
| Amazon Music | 2.7% |
| CastBox | 1.5% |
| Alexa | 2% |
| Others | 19.3% |
For more information, read the whole article. It will definitely help you expand your reach.
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